Black Friday and Cyber Monday are the greatest opportunities for eCommerce store owners to pull in sales. Online retailers are preparing their websites for the holiday season. Marketers and SEO experts in Colorado are focusing on helping clients generate a good amount of sales and profits during the holidays.
If you haven’t made your eCommerce website ready for Black Friday, it’s time to pull up your socks and hire an expert graphics designer and SEO company in Colorado to appeal to customers during the holiday season.
Supercharge Your Product Inventory
You can expect a huge number of customers to your website and so, you should check the product inventory and update it, if required. Before you build the hype about the discounts and promotional offers, you should check the products and update them on your website. The hot-selling products should be added to the home page where the visitors can see and buy directly. If some of the products are available in less quantity, you can let the visitors know by displaying ‘Few pieces left’ so that the interested buyers can speed up their purchase.
Keyword Research For Winning
Research is a must when it comes to optimizing your website for the holiday season. Choose the right keywords to attract the right audience and increase your sales. A good SEO consultant in Colorado can help you pick the right keywords and keywords for Black Friday and Cyber Monday. You can focus on ‘long tail keywords to get discovered on search engines. Do not try to rank higher for very competitive keywords as you may not get the desired results.
Social Media Exposure
Use the power of social media to spread the word about the offers and promotions your eCommerce store has. Social media platforms such as FaceBook, LinkedIn, and Twitter can be used to let the target audience know about the deals on your website. You can also run contests to attract more and more customers to your web store. Most of the Colorado Springs SEO experts provide social media marketing services also. You can talk to the consultants and get an idea about their services.
Email Marketing Campaigns
Running email marketing campaigns can do wonders to your business during the holiday sales. Send emails to your users and update them about the latest offers on your eCommerce website. Ask your SEO company Colorado to create a high converting sales email and shoot emails to your existing and potential customers. Black Friday and Cyber Monday would be a hectic sales period and so, you can hire additional staff members to handle the customer service. It can be a good idea to look for temporary employees for the holiday season to make sure that the customers have a great and satisfactory shopping experience at your store. Train the staff members in advance so that no problems occur later on. So, what’re you waiting for? Hire the best SEO consultant in Colorado and gear up for Black Friday 2017. Chetan Sureja is a content marketer and blogger. He loves to write about digital marketing and market trends.